29 Apr '14, 1pm

The ‘Aha’ Moment of Creating Teavana @Oprah Chai Tea

Among Oprah Winfrey’s many contributions to entertainment and pop culture is the annual gift-giving guide known as her “favorite things.” When creating her new Teavana® Oprah Chai Tea , it took an extra punch of her “favorite spices” to create the perfect balance of flavors. “Oprah was very hands on in creating her tea. We laid out all the ingredients and Ms. Winfrey personally smelled, tasted and asked about each one,” said Naoko Tsunoda, Teavana’s tea authority and director of tea development. After months of research and a final three hours of blending and tasting at Starbucks headquarters in Seattle, the winning flavor profile didn't emerge until Oprah asked the teaologists to “spice up” the tea with more pepper and ginger. “I like things that have a little more kick to them,” she told the Teavana teaologists, wanting a more robust tea. She tasted the stronger blend an...

Full article: http://news.starbucks.com/news/the-aha-moment-of-creating...

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