Introducing the first Starbucks with a beer and wine bar.

STARBUCKS: will sell beer and wine in as many as 25 locations by the end of this year....

@Johan – Those are all fair questions. In my own experience, when Starbucks expands a concept, it usually means that a very few number of stores out of thousands every become involved. This will never been any significant percentage of Starbucks. If you look at the “Hear Music” concept stores, I think that there were only a handful of them. And Starbucks has been working to bring the Clover brewer to more stores, and still to this day it is in probably around 100 stores out of like 8000 company-operated Starbucks in the US. (I don’t recall if it is 6000 or 8000 but still, a big number …) In the late 1990s Starbucks experimented with the “Cafe Starbucks” line which included Madison Park Starbucks, 4th & Seneca, one in San Francisco, and maybe just a few more. And in fact, I think that the Cafe Starbucks had a coffee liquer (sp? I’m in a hurry) drink!! I would say that we ar...

Full article: http://www.starbucksmelody.com/2010/10/17/introducing-the...