27 Feb '14, 7pm

Parisian Roaster Coutume Café Is Headed To Tokyo @COUTUME_CAFE @AlphaDominche @CUT_architects

Parisian Roaster Coutume Café Is Headed To Tokyo @COUTUME_CAFE @AlphaDominche @CUT_architects

Coutume co-founder Antoine Netien points out that while Japanese roasters buy some of the best beans in the world, they generally have a preference for darker roasts. As Netien puts it, “they just burn it totally.” He mentions a few roasters that are doing lighter roasts, but in general the complaint about typical French coffee is apparently the same in Japan: it’s dark and over-roasted. The Coutume team feel like they have plenty of experience to help them introduce new flavors to that market. Fortunately in Japan the learning curve might go a little quicker than it has in France. “The gap is smaller,” says Tom Clark, Coutume’s other co-founder. “The public is used to standards that are based on some knowledge [about good coffee].”

Full article: http://sprudge.com/coutume-japan.html

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