01 Jan '12, 6pm

Great post from @cbtacy on the year in coffee: Lesson 1 seems especially true from a consumer standpoint

Driven by a range of trends (young coffee professionals differentiating themselves from their mentors, re-adoption of brewed coffee among professionals, scandinavian roasters, ExtractMojo, etc.) 2011 was the year of the light roast. The good results are that fewer and fewer coffees taste like ash-trays and that roasters have less ability to hide inferior and defective beans. The bad results are that many roasters don't have the skills required to light roast coffees well and most of all that we are returning to the age when our messaging to consumers is all about roast degree (rather than flavour etc).

Full article: http://godshot.blogspot.com/2012/01/random-retrospective....

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