01 Jan '12, 2am

@DCILY

We employed color, shape and a little figure ground to differentiate between the lines and categories. The color system was developed loosely around a 1940′s craftsman—workshirt blue, denim, utility orange, metallic copper, crisp white, no-nonsense black and a rich black-brown… in honor of the coffee. Illustrations line the sides and are what we like to call the manly-man items—objects that share the Handsome dedication to a by-gone era where handmade craft and a dedication to quality were a labor of love as well as a way of life. A dip of copper at the bottom of the bags is a continuation of the copper counters in the Handsome shop and on the Handsome Traveler. It adds just a touch of elegance to the otherwise practical bags. The system is intended to be humble and utilitarian with every detail lovingly applied. -PTARMAK

Full article: http://www.dearcoffeeiloveyou.com/

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