31 Dec '11, 2pm

@noahWG That "farmer obsessed movement" started with the birth/declaration of @CupofExcellence in 1999

The Cup of Excellence is a strict competition that selects the very best coffee produced in that country for that particular year . These winning coffees are chosen by a select group of national and international cuppers and are cupped at least five different times during the competition process. The final winners are awarded the prestigious Cup of Excellence® and sold to the highest bidder during an internet auction.

Full article: http://cupofexcellence.org/WhatisCOE/tabid/184/Default.aspx

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