29 Jan '14, 3pm

A Controversial Symbol of the Avant-Garde, or Just Toast?

Last year, San Francisco’s Four Barrel Coffee partnered with Josey Baker Bread to create a combined coffee shop and bakery The Mill in Portola. They served toast. Last November, a grumpy columnist from Venture Beat illogically suggested that this kind of “artisan” toast is emblematic of the ruination of the middle class. The toast wars ensued, with foodie blogs trumpeting it as the next big thing (even in New York! ), and mainstream columnists calling it a hipster contrivance, a silly status symbol, and typical San Francisco frippery. Two weeks ago, John Gravois of the Pacific Standard wrote the seminal piece on the origins of artisinal toast in coffee shop environments — a sprawling 4,000-word feature that uses toast as a metaphor for home-building and one woman’s attempt to define a sense of self and place amid a lifetime of schizophrenia and bipolarity.

Full article: http://dailycoffeenews.com/2014/01/29/toast-a-controversi...

Tweets

Guerrilla Geographies of Artisanal Toast - For ...

For Pacific Standard , John Gravois wrote the cultural anthropology of artisanal toast . I’m here to map the contemporary ...

$5 Thin Mints are the next $4 toast:

$5 Thin Mints are the next $4 toast:

modernluxury.com 06 Feb '14, 12am

The Girl Scouts of Northern California has raised the price of a box of Thin Mints —and all the other varieties of cookies...