Rwanda is a country that has a troubled past. In the early 1990s, coffee was Rwanda’s most lucrative export with the country exporting 45,000 tonnes of coffee in 1990. Events in the 1990s, however, decimated Rwanda’s coffee industry. Most importantly, the 1994 genocide claimed the lives of nearly a million Rwandans, destroying Rwanda’s economy and erasing much of the specialised knowledge needed to export coffee profitably. Simultaneously, world coffee prices plummeted in the 1990s due to increased worldwide production and consolidation of purchasing by multinational corporations.