30 Dec '13, 5pm

While Readying Flagship, Equator Takes Fresh Approach to the Build-Out Pop Up

We’ve often seen pop up bars in remote locations intended to build local awareness and maintain a revenue stream during the course of a build-out. San Rafael, Calif.-based Equator Coffee and Teas is taking a new approach, running a copper-and-repurposed-wood-clad pop up on the street front just outside its new flagship shop in Mill Valley. It’s a testament to the creativity of the design/build team, which which hopes to have the permanent shop open later this year, in the meantime allowing for continuous operation of the pop up out front.

Full article: http://dailycoffeenews.com/2013/12/30/while-readying-flag...

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