28 Oct '13, 1pm

Starbucks Launches “Tweet-a-Coffee”; Encourages Spontaneous Gifting on Twitter. Learn more:

Starbucks Launches “Tweet-a-Coffee”; Encourages Spontaneous Gifting on Twitter SEATTLE, October 28, 2013 – Starbucks today launched a new way for customers to send the thoughtful gift of Starbucks coffee through the tweet-a-coffee program. Customers in the U.S. can now simply sync their Starbucks account to their Twitter account and tweet to @tweetacoffee and the Twitter handle of the gift recipient, which will then send the recipient a $5 digital eGift. Customers can them redeem the $5 Starbucks Card e-gift at participating Starbucks stores in the U.S., either by printing out the e-gift, showing it directly on their mobile device, or by loading it to their Starbucks mobile app. Building upon Starbucks digital gifting and engagement offerings, tweet-a-coffee (launching today in beta form) will be an ongoing platform that will allow customers to engage with one another onli...

Full article: http://news.starbucks.com/news/starbucks-launches-tweet-a...

Tweets

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