30 Jul '13, 8am

Joe NYC Introduces “The Waverly” Espresso Blend @joecoffeenyc @joe_roasting -- @alexbernson interviews …

Joe NYC Introduces “The Waverly” Espresso Blend @joecoffeenyc @joe_roasting -- @alexbernson interviews …

Joe Coffee have a hard-earned reputation in New York City as specialty coffee pioneers. In their 10 years of existence, they’ve served as one the first introductions to quality coffee for thousands of New Yorkers, and paved the way for the explosion of specialty shops in NYC . In the ten years since they’ve opened, Joe has expanded from their picturesque first location in Manhattan’s West Village (on Waverly Place ) to nine more retail locations in New York and Philadelphia . And after serving an array of house roasters over the years, most recently Ecco, a year ago they began the process of roasting for themselves . Now the time has come for the final step in that process. Monday August 5th, Joe Coffee launches their own espresso blend, “The Waverly” in all 10 of their cafe locations. New York City is on the cusp of a huge roasting boom, with this significant expansion of...

Full article: http://sprudge.com/joe-nyc-the-waverly.html

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