29 Jul '13, 3am

The return of @aaronfever and WORD-A-WEEK. He tells you exactly what it is. Precisely, in fact.

The reason that wordsmiths like Aaron Poole can freestyle and not come off sounding like a maroon is because they have a good verbal foundation to work from. You have to learn the basics before you can start form improvised sentences at the drop of a hat. And this can come in handy when you're trying to land a job, find a mate, or convince those armadillos not to carjack you. We don't want to overemphasize the importance of the work Aaron is doing here, but it could, quite frankly, save your life. The press is eager to report words that kill, but never how many times words have been used to ward off danger. Don't become a statistic, in other words. To avoid this: accept no substitutes! This word is one you can use! In conversation! You can even use it on Twitter and Facebook! And the best part is: this word is free for you to use and share! It is guaranteed DRM-free.

Full article: http://www.needcoffee.com/2013/07/27/apposite-word-a-week/

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