27 Jul '13, 6pm

Starbucks says 10% of purchases are paid for with a smartphone app. (I thought it would be more.)

Starbucks says that more than 10% its payments in the US are made using smartphones -- about four million transactions per week. "The coffee behemoth enjoys a loyal, more tech-savvy crowd than many other businesses," notes the tech site The Verge. At the Chicago-area stores I frequent (most of them in college town Evanston, Ill.), about one-quarter of the SBUX customers use the app for payments, according to my guesstimate. That's higher than the national average, I'm guessing, because most college students don't want to deal with yet another a plastic card and prefer to pay digitally. What percentage of purchases are paid with the app at your stores? * Ten percent of Starbucks transactions are mobile payments * Starbucks' future is more food and more digital * New York Times: "Starbucks has arguably had the most success with the pay-by-phone idea in the U.S."

Full article: http://starbucksgossip.typepad.com/_/2013/07/i-thought-it...

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