20 Jun '13, 6pm

I love it when TheShot gets bitchy. I mean. It’s always sort of bitchy. Bitchier.

In 1980, just before the 49ers were any good, SF staple Folgers Coffee started a TV commercial blitz that quickly became a running joke in comedy circles. It began with a TV spot where diners at SF’s then-esteemed Blue Fox restaurant (located at 659 Merchant St. ) were duped by replacing the Blue Fox’s “fine coffee ” (yeah, right) with Folgers “Instant Coffee Crystals”. Would any of the discriminating diners notice? This week one of the latest of many knock-off local online rags, The Bold Italic , published their findings of a slightly more modern — and equally irrelevant — blind taste test: Guess The Loser of Our Blind Coffee Taste Test – The Bold Italic – San Francisco . Their question?: “can city dwellers really tell the difference between premium artisanal coffee and your average cup of joe?” The Bold Italic chose eight random people to compare and rank coffees from si...

Full article: http://theshot.coffeeratings.com/2013/06/bold-italic-tast...

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