28 May '13, 9pm

The Eureka! Moment - my latest post on Specialty Coffee Retailer. #coffee

There is a precise moment when a new customer takes a sip of your coffee or a taste of your espresso and says, “Aha!” and “gets it.” This is their Eureka! moment. But how do you create that moment? Some customers will understand what you are doing on their first visit and other customers may take weeks or months to “get it.” There will be some people who will never consciously get it, but they will always place your coffee shop on the top of their list even though they may not be able to articulate why. In order to create that Eureka! moment, that sense of wonder and discovery that will bring both a smile, excitement, curiosity, and a bit of understanding in an instant, it takes planning, patience, and just a touch of your own inspiration. The factors that will lead to such a moment are rooted in the implementation and execution of quality. While a moment can certainly be ...

Full article: http://specialty-coffee.com/ME2/Audiences/dirmod.asp?sid=...

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