17 Apr '13, 9pm

Meet Kilogram, The New Tea Brand From @Intelligentsia

Meet Kilogram, The New Tea Brand From @Intelligentsia

Breaking here on Sprudge.com, we can report today that Intelligentsia Coffee & Tea is “& Tea” no longer . Long revered as some of the very best tea available in North American cafes (alongside Rishi , Teance , and others), Intelligentsia has now developed a separate identity for its tea program, which will remain under the guidance of long time tea buyer Doug Palas. We’ve got some first-look imagery at the tea’s packaging, and an excerpt from a forthcoming Kilogram press release: “Since the very beginning, tea has been an integral part of Intelligentsia, sharing the same devotion to freshness and quality as our coffee program. While Intelligentsia’s pioneering work in sourcing, roasting and brewing has become increasingly renowned, the tea has not enjoyed the same exposure. To remedy this, Intelligentsia Tea is being rebranded as Kilogram Tea. “Kilogram Tea is an American ...

Full article: http://sprudge.com/meet-kilogram-the-new-tea-program-from...

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