05 Apr '13, 7am

5 years of via @zite

5 years of via @zite

Even though Starbucks has become a big company – and I think especially since when I came back – I wanted to kind of reignite the entrepreneurial DNA of the company. And great entrepreneurs have to have the curiosity to see around corners. And then the organization must have the courage to kind of go after it. I think we don’t want to bet the company on a new idea but we want to stretch the envelope a bit. This is not a science; it’s more of an art. Some of it is intuitive. We do use some forms of research sometimes. We want to be able to test things and surprise and delight our customers. So… but the majority of ideas that get generated don’t make it to the store. There is just so much we can do. But every now and then I think you gotta take a very big swing, like we did with Via. And demonstrate that you could take the road less traveled and bring quality and execution t...

Full article: http://www.starbucksmelody.com/2013/04/05/5-years-of-myst...

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