29 Mar '13, 4am

Starbucks Celebrates Five-Year Anniversary of My Starbucks Idea #storystream

Smart Multimedia Gallery MyStarbucksIdea has launched 277 ideas from customers, and is celebrating its five-year anniversary this month. (Graphic: Business Wire) SEATTLE, March 28, 2013 - Today, consumers can walk into a Starbucks to order a “skinny” beverage, receive digital rewards for using their Starbucks Card and enjoy the free Wi-Fi. These innovations, and hundreds more, have enhanced the Starbucks experience because of customer ideas shared on MyStarbucksIdea.com . This month, Starbucks celebrates a five-year milestone of innovation on MyStarbucksIdea.com, an online community for people to share, vote, discuss and put into action ideas on how to enhance the Starbucks experience. The site was founded to create an open dialogue and collaborative environment with consumers to share their thoughts and ideas and allow them to play a vital role in how they interact with S...

Full article: http://news.starbucks.com/article_display.cfm?article_id=764

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