28 Mar '13, 4pm

Looking up the Alterra/Mars brands thing.

Looking up the Alterra/Mars brands thing.

Alterra Coffee Roasters Inc. is selling its global distribution rights to food maker Mars Inc.- a move that allows the Milwaukee-based firm to boost its brand recognition while remaining locally owned. Alterra founders Lincoln Fowler, Ward Fowler and Paul Miller will continue to own the Milwaukee roasting facility and nine local cafés. The trio started the roasting business in 1993 and opened the first Alterra café in 1994. Alterra will be able to supply some of the coffee that Mars will sell under its brand name.

Full article: http://sprudge.com/extra-alterra-restrial-milwaukee-roast...

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