06 Aug '18, 5pm

Counter Culture Releases 2017 Transparency Report & Special Edition Coffee

Counter Culture Releases 2017 Transparency Report & Special Edition Coffee

For those unfamiliar with transparency reports in coffee, they are essentially means for which a coffee roaster will show how much they paid for each of their coffees in a given year, usually represented by FOB (free on board), the “price of the coffee when it gets on the boat to leave the country or area of origin,” as Counter Culture defines it. We have reported on all manner of these reports in the past, including more straight-ahead documents like those from 49th Parallel and Tim Wendelboe all the way to Onyx Coffee Lab’s point-of-sale reporting , listing of the FOB price of each coffee on description/purchase page. Whatever the method, the goal of each transparency report is the same: to allow roasters to show what they pay for coffee in order to establish some sort of accountability, while simultaneously encouraging both consumer understanding and industry openness f...

Full article: https://sprudge.com/counter-culture-releases-2017-transpa...

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