03 Aug '18, 5pm

Study Finds People Prefer Cold Brew Over Iced Coffee, Is Wrong

Study Finds People Prefer Cold Brew Over Iced Coffee, Is Wrong

A new, deeply flawed study finds that 66% of people prefer cold brew over iced coffee. According to an article in Italian coffee trade website Comunicaffe , the study was performed by a company called Square Cottage , makers of a “French Press Design [sic] Cold Brew Coffee Maker.” For the weeklong survey, participants were asked to “alternate between cold brew, iced coffee, and hot coffee,” and “after each beverage, participants recorded how they felt based on several questions.” They found that 2:1 participants preferred cold brew to iced coffee. There are some caveats here, though. Each participant was given one of Square Cottage’s “best French Press Cold Brew Coffee [Makers]” to use at home, meaning folks were responsible for making their own drinks, so there goes any sense of objectivity. It should also be noted that this is pretty much just a French press; sure it can...

Full article: https://sprudge.com/study-finds-people-prefer-cold-brew-o...

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