24 Jul '18, 1pm

Oatly Madness: The Alternative Oat Milk Spreading Around NYC Cafes @sprudge

Oatly Madness: The Alternative Oat Milk Spreading Around NYC Cafes @sprudge

New York, New York. As the song goes, if you can make it here, you can make it dairy-free. Wait, that isn’t how the song goes? That’s news to Oatly , a Swedish-born alternative milk derived from oats that’s quickly taken hold among the most esteemed coffee bars in the five boroughs. In a city where every single element of business is competitive and “extra” shelf space is nonexistent, the rapid-fire spread of oat milk—of all things—across the city’s finer coffee bars is steaming up the scene. “It’s been really surprising for us, too,” Mike Messersmith, United States General Manager for the Oatly brand told me over oat milk cortados one sunny Sunday in Manhattan’s Flatiron district. Since January of 2017, Oatly—specifically Oatly Barista, a creamy, coffee-optimized version of Oatly designed for steaming and serving in hot drinks—has gone from being served in only a dozen ca...

Full article: https://sprudge.com/oatly-sown-wildly-across-nyc-cafes-12...

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