10 Jul '18, 3pm

The Only History Book You’ll Ever Need: The Story of La Marzocco https://t.co/DUiRmFMprl

The Only History Book You’ll Ever Need: The Story of La Marzocco https://t.co/DUiRmFMprl

The book, which is 120 pages in length, starts with the founding of La Marzocco in 1927 by Giuseppe and Bruno Bambi. The pair started the company in Florence, Italy, and chose the logo (the lion holding a shield with the fleur-de-lis, which is on the city’s coat of arms) that can still be found on most La Marzocco machines made today. From there, the book highlights both the ups and downs of the iconic company. “From a broad perspective, people will learn the origins of La Marzocco and how it became the company it is today. There are many interesting twists and turns in the story, and people will find details that help bring a new understanding of the company,” Scott shares. For tech aficionados, the book recounts some of the company’s technological innovations, such as the horizontal boiler (which transformed the way espresso machines worked and were designed), to dual-bo...

Full article: http://www.baristamagazine.com/story-of-la-marzocco/

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