The Extraction Made by Robots Comes Recommended by Bots
In a webinar on top RTD coffee trends by the market research agency, Barry called North America the key growth area for the category. The U.S. retail market for RTD coffee is valued at nearly $1.6 billion and the American approach is shaping the way the rest of the world innovates in the space. According to Barry, the rise of RTD coffee in the U.S. has been supported by several factors, including a decline in carbonated soft drink sales, an active on-premise coffee culture, on-the-go lifestyles, and investments by major beverage players such as The Coca-Cola Company and Keurig Dr Pepper. Although there has been a recent influx of sizable brands entering the space, such as Dunkin’ Donuts, the category has largely been shaped by Starbucks, he said, with many brands taking their cues from the success of the company’s Frappuccino line.