24 Feb '13, 9pm

Fantastic article on #coffee and why "coffee snobs" aren't just being snobby.

Snobs are people who make judgments for non-intrinsic reasons. Like brands for example (Starbucks is great, Starbucks sucks), or market ideologies (corporate coffee is bad, coffee from tiny stores with a roaster in the back are good), or on the basis of various other untested assumptions. We try to be anti-snob at Coffee Review by tasting coffees blind and honestly reporting on our findings, even when the findings run counter to assumptions among some of our readers or preferences of long-time drinkers of certain kinds of coffee. We may not be right, of course, because last I checked there is no god certifying cupping results, but we’re honest and try to be transparent. So when Starbucks’ launch of its VIA line of instant coffees challenged the assumption among specialty coffee drinkers that all instant coffee is terrible, and when we at Coffee Review consequently decided ...

Full article: http://www.coffeereview.com/article.cfm?ID=181

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