11 May '18, 3pm

As Voilá Coffee Travels to Australia, We Take a Closer Look https://t.co/Ee9T3tmbwc

As Voilá Coffee Travels to Australia, We Take a Closer Look https://t.co/Ee9T3tmbwc

As Kent learned more about coffee and began questioning the limits of the drink, he began brewing the idea of Voilá about three years ago. “In 2015, it felt like the idea for specialty instant was on the tip of my tongue, but it wasn’t forming into a cohesive thought until January of 2016, when out of nowhere the idea hit me all at once and the entire vision of Voilà was formed within a week,” says Kent. He continued to push this idea, and was motivated to make coffee more accessible to folks around the world. “I just couldn’t get over how much could be done with good instant coffee: the approachability for anyone to enjoy, the transparency all the way from farm to roaster to cup, the accessibility anywhere, the ability to preserve a coffee long past its whole-bean form, the fact that you could have five completely different coffees in your pocket—so much of what good inst...

Full article: http://www.baristamagazine.com/voila-coffee/

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