09 May '18, 3pm

USBC Champion Cole McBride Opens Up About Staying Focused

USBC Champion Cole McBride Opens Up About Staying Focused

Cole McBride didn’t have to travel far to compete in this year’s United States Barista Championship (USBC). A resident of Seattle’s Capitol Hill neighborhood, he made the short jaunt down to the Washington State Convention Center to compete in the national contest. But while the 33-year-old barista’s physical trip to USBC was brief, his life journey to the competition was a much longer one. This was Cole’s seventh time competing in the USBC, and those previous competitions included several difficult losses and learning experiences. This year’s competition turned out to be lucky number seven, however, as Cole won the 2018 United States Barista Championship. Days after winning the prize he had pursued for so long, Cole talked to us about staying focused during competition, how it feels to finally win, and more.

Full article: http://www.baristamagazine.com/usbc-champion-cole-mcbride/


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