09 May '18, 2pm

What is Direct Trade? And why do we do it? Read on:

What is Direct Trade? And why do we do it? Read on:

In the coffee world, success is a question of managing countless variables. Farmers need to take into account the particular characteristics of the coffee varietals they grow, elevation, sunshine, shade, soil quality, precipitation, ripeness, and so on, while also avoiding pests that can destroy whole harvests. Coffee roasters control temperature and timing down to the decimals, while baristas weigh out coffee and water to the gram, mindful of water temperature, extraction time, and the flavors they want to highlight in a given coffee. The biggest risk falls on the coffee grower at the base of the chain, whose livelihood depends on the harvest each year. But since the coffee commodity market is notoriously volatile, even successful harvests can bring lackluster returns. Here's what the price of coffee looked like over the past 45 years: "Coffee Prices—45-Year Historical Ch...

Full article: https://www.ptscoffee.com/blogs/news/what-is-direct-trade...

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