08 May '18, 7pm

U.S. Roaster Champion Ian Picco on Integrity and What Makes Coffee Good

U.S. Roaster Champion Ian Picco on Integrity and What Makes Coffee Good

My big thing this competition was presenting myself and my coffee with full integrity, whether I won or not. I stuck to my guns when it came to choosing an approach to the compulsory roast, even though at times I doubted myself. I deliberately choose not to compete with a Geisha, because I am so tired of nearly every competition in the industry becoming a Geisha contest. That’s not sustainability. I would implore future competitors, and judges, to broaden their view of what is award worthy coffee. Overall, I would say create your own thing, stop following every fad, and let good coffee speak for itself; don’t get in the way. And most importantly, let your customers tell you what they like, not the other way around.

Full article: https://dailycoffeenews.com/2018/05/08/u-s-roaster-champi...

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