Master Q+A Continued: David Griswold of Sustainable Harvest
Sustainable Harvest was the first coffee importer to become a Certified B Corporation , a designation for businesses committed to being a force for good. How did that happen? DG: I’ve always been troubled by the idea in U.S. capitalism that publicly traded companies have to often dismiss the long-term impact of their purchasing decisions simply because of their legal obligation to maximize profits for the benefit of their shareholders. In 2007, I happened to see [B Corp co-founder] Bart Houlahan speak at an event at the Benson Hotel in Portland, when B Corp was just getting started. So many of the things he said resonated with me, such as companies changing their articles of incorporation so that they communicate that as a company they will make decisions based on all stakeholders, not just the interest of the shareholders. I ran up to Bart after he finished and said, “I’v...