20 Feb '13, 3pm

Time Machine: The Terrible Coffee In San Francisco's Restaurants!

Time Machine: The Terrible Coffee In San Francisco's Restaurants!

Today marks the 50th anniversary one of the best — or one the worst — moments in local newspaper history: The day that the San Francisco Chronicle declared war on coffee. “A Great City’s People Forced to Drink Swill” is arguably the most infamous local headline, taking on a life of its own over the last half century. (And it’s an example of the dangers of community journalism. The city has since gone horribly in the other direction, with a scourge of overpriced Ethiopian blends and double skim caramel macchiato. A Great City’s People Forced to Wait in a Long Line for a Chai Latte …) After getting tipped off by Chronicle social lead Jeff Elder, who was tipped off by The ’60s at 50 Blog on Twitter , I spent a couple of hours in the archives to take a look at the event. Above is the front page from Feb. 18, 1963. This was the epicenter of the Scott Newhall era, when there was...

Full article: http://sprudge.com/time-machine-the-terrible-coffee-in-sa...

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