11 Apr '18, 6pm

Celebrating 10 years of @Starbucks Pike Place Roast

In 2007, the Starbucks coffee team hatched a plan to reimagine brewed coffee. Back then Starbucks rotated all its brewed coffees weekly – or even daily, with offerings varying from one store to the next. A tall drip coffee at one Starbucks® store could be a floral, lemony Ethiopia Sidamo, while across town it was a spicy Guatemala Antigua. At the same time, some customers perceived Starbucks signature roast as “burnt.” The team set out to create their first coffee specifically developed for drip brewing, rather than a coffee press or espresso, one with an approachable balance of flavor and acidity when served black or with cream and sugar. They kept their project secret, even from Starbucks senior leaders. The code name: Consistent Brew.

Full article: https://news.starbucks.com/news/celebrating-10-years-of-s...

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