29 Mar '18, 9pm

#Blockchain tech's "traceability" suits the focus on sustainability in Starbucks' #supplychain.

Evidently it is with continued trepidation that the Green Siren wades into the new traceability and transparency system that it has hinted for months that it might soon adopt. When the topic of Bitcoin came up in the quarterly earnings call with investors in January of this year, for example, Executive Chairman Howard Schultz said, “I personally believe that there is going to be one or a few legitimate, trusted digital currencies off of the blockchain technology. And that legitimacy and trust in terms of its consumer application will have to be legitimatized by a brand in a brick-and-mortar environment, where the consumer has trust and confidence in the company that is providing the transaction.”

Full article: https://dailycoffeenews.com/2018/03/22/starbucks-launchin...

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