27 Feb '18, 11am

Inside the new @Starbucks Reserve SODO store

The store represents the latest phase of innovation in the century-old building in Seattle’s SODO neighborhood, which has served as Starbucks headquarters since 1993. Back when it was a Sears Catalog distribution center, it employed cutting edge-technology for its time, with orders being picked by warehouse workers on roller skates and bicycles and delivered to the first floor via slides for quick shipping. The Reserve store continues that enterprising spirit, acting like a testing ground for the company, where it will debut new coffees, launch new products and host events. The store’s second meeting room, tucked back between the kitchen and the craft bar, is a tribute to this tradition. Starbucks R&D team will use this working lab to taste and test new beverages, starting with the cold coffee innovation.

Full article: https://news.starbucks.com/news/starbucks-reserve-sodo-store

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