27 Feb '18, 11am

[email protected] first Reserve store opens with Italian Princi bakery

Located at Starbucks Seattle headquarters and open to the public, the new premium retail format introduces a marketplace-style environment offering elements of its immersive Reserve Roasteries, freshly baked artisanal Italian food from Rocco Princi and Third Place experience The company plans to open up to 1,000 Reserve store locations worldwide as part of its ongoing investment in bringing a suite of premium store experiences to customers SEATTLE; Feb. 27th, 2018 – Today, Starbucks Coffee Company (NASDAQ: SBUX) opened its first Reserve store, a new store format from the company’s Siren Retail business dedicated to its premium Reserve brand. This new location compliments Starbucks suite of premium store formats already open, anchored by the company’s immersive Reserve Roasteries which bring to life the theater of coffee roasting, brewing and packaging for customers. Siren ...

Full article: https://news.starbucks.com/press-releases/starbucks-first...

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