24 Feb '18, 3am

Although I'd heard of fabulous prices I hadn't read this:...

Don’t get me wrong, I love me some coffee, and I’ve been known to occasionally shell out 8-10 dollars for a novelty cup. But I agree, we need to be realistic here. $601/lb = 1.33 *per gram* of coffee. So that means if I’m doing a 20g pourover (pretty typical for me) that’s costing $26.60 just to make the coffee. To turn any reasonable sort of profit that coffee will have to be sold for a minimum of $35 dollars. The industry likes to wax philosophical about catering to the little guy, but a $40 cup of coffee is elitism at its finest The problem is striking a balance between paying a fair wage to the farmer and charging a fair price for a cup of coffee. I think we can forget sometimes that everything hinges on people buying our product. The coffee industry has a history of overlooking, or worse, demeaning, its most important member: the customer. I think if we really want to...

Full article: https://dailycoffeenews.com/2017/07/26/record-coffee-earn...

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