21 Feb '18, 8pm

They are not millenials. They are Generation Z.

Furthering its role as an industry leader and resource for its business partners, Turner yesterday unveiled key research findings on two influential generations: plurals and millennials. The findings, which were gathered from multi-year custom research studies commissioned in partnership with Warner Bros., provide key insights into these demographics, their media consumption habits and their significant impact on broader businesses. The research was discussed during a daylong conference hosted by Turner’s research division entitled Deep Shift: Dealing with Disruption & the Young Media Consumer , which included a roster of panels and presentations from thought-leaders across various industries and was attended by an audience of clients, advertising agencies, members of the media and other key business partners.

Full article: http://www.turner.com/pressroom/turner-research-shares-ke...

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