12 Feb '18, 4pm

Caffeinating Applications: The Klatch Coffee Ordering App

Caffeinating Applications: The Klatch Coffee Ordering App

Barista champ and Klatch team member Heather Perry explains the huge role that tech plays in the lives of today’s coffee drinkers, and how Klatch made a big push to produce this app. “It’s not just a convenience thing. It’s also, for specialty coffee in particular, a big part of the demographic that we are serving,” she says. “In specialty coffee you meet people from all over the spectrum, but we clearly have a younger demographic of coffee consumers with millennials than previous generations. … When you look at what your customers are wanting, then you have to be willing to meet them where they are, so that was a big reason for us to stick to the app.”

Full article: http://www.baristamagazine.com/klatch-coffee-ordering-app/

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