30 Jan '18, 11am

@squaremile

@squaremile

Countertops are precious space. It’s a beautiful, effective point to merchandise a product. Close to the till, a great moment for a last minute impulse purchase. What we’ve chosen to do with that space, in pretty much every cafe, is sell pastries. Im not sure I agree that this is a good idea. I like pastries. Rare as it is, a well made croissant is a thing of beauty. I think I’ve eaten three or four in my life. a The almond croissant, as someone who loves almonds, always seems like a good idea. Then, halfway through the sweet, soggy experience the regret kicks in. The pain au chocolat does its best to legitimise breakfast time chocolate, but I spend most of the time wondering where the faux-chocolate is hiding and I can’t think of a memorable one. Every cafe sells pastries, as if there’s a line in the contract of every coffee shop lease ever written demanding they be avai...

Full article: https://jimseven.com/2016/07/27/are-we-sure-about-pastries/

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