29 Jan '18, 5pm

JAB-Owned Keurig Merging with Dr Pepper Snapple Group

JAB-Owned Keurig Merging with Dr Pepper Snapple Group

“Our view of the industry through the lens of consumer needs, versus traditional manufacturer-defined segments, unlocks the opportunity to combine hot and cold beverages and create a platform to increase exposure to high-growth formats,” Keurig CEO Bob Gamgort said in the announcement. “The combination of Dr Pepper Snapple and Keurig will create a new scale beverage company which addresses today’s consumer needs, with a powerful platform of consumer brands and an unparalleled distribution capability to reach virtually every consumer, everywhere.”

Full article: https://dailycoffeenews.com/2018/01/29/jab-owned-keurig-m...

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