11 Jan '18, 9pm

Celebrated Coffee Farms Lacking a Strong Web Presence, TTC Analysis Shows

“When it comes to social media, it is much easier to find specialty coffee farms by going through roasters or importers,” the group, based at Emory University in Atlanta, wrote in its latest TTC Insight report . “This is both good and bad. It is good in the sense that other companies are working to build a farm’s brand and foster connections with potential customers. It is bad in the sense that these market identities and relationships are captured by others working further down the coffee supply chain. It is also bad in that importers and roasters have weaker incentives to continue promoting and connecting farms after the winning coffees are sold out. All of this limits the economic benefits that flow back to specialty coffee farms.”

Full article: https://dailycoffeenews.com/2018/01/11/celebrated-coffee-...

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PR: Webを強化し、エンジニアにとっての“ワンストップショップ”となる

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