08 Jan '18, 6pm

Amazon, Chinese coffee — will any of @jimseven's predictions for 2018 come true? https://t.co/5MkNAAcNL7

For a few years, I ran an annual predictions post. I was often wrong, or right a year too early (which is still wrong, despite my urges to claim otherwise). You can see previous predictions here: 2008 , 2009 , 2010 , 2011 and 2012 – they are entertaining little time capsules. What led to their return this year? I don’t really know – I think I just enjoy having a bit of a guess about where things are going. Here are my five predictions for 2018 1 – High prices drive down quality A few years ago, when the C-market price for coffee spiked above $3/lb, there was some concern that higher prices were working against quality focused efforts in certain origins. The rationale was pretty simple – why work harder as a producer to raise your quality, when the market will pay very well regardless. We’re in a similar sort of place if you take the world of speciality. There has been a dr...

Full article: https://jimseven.com/2017/12/24/predictions-for-2018/?pla...

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