08 Jan '18, 3pm

Starbucks to trial paper cup charge in 25 London stores

Starbucks to trial paper cup charge in 25 London stores Ever since we opened in the UK, 20 years ago, we have looked at ways to encourage and support the use of reusable cups. We were first with the reusable cup incentive which we implemented in 1998 at 10p before upping it to 25p in 2008. In 2016, as a way to heighten awareness and to promote reusability we extended the cup discount to 50p for a few months. We found that this did not move the needle in the way we thought it might. We now have 1.8% of our customers using reusable cups. From 2014 we offered a £1 reusable cup to make it as easy as possible for customers to reuse at a very accessible price. All that said, we recognise that there is growing concern about the number of single-use paper cups being used and that our customers are interested in ways that we can help them reduce, reuse and recycle. To that end we w...

Full article: https://news.starbucks.com/emea/starbucks-reusable-cup?li...

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Starbucks to trial paper cup charge in 25 London stores Ever since we opened in the UK, 20 years ago, we have looked at wa...

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