07 Dec '17, 8pm

New Report: 'The Powerful Role of Intangibles in the Coffee Value Chain'

This specialized segment is particularly relevant to younger consumers and sells at higher prices by creating intangibles for both the brands and for origins and farmers. Although still small in volume, independent third wave brands and cafes have been able to create a highly visible new trend and are expanding their footprint in many countries, altering consumer expectations and influencing the whole industry. This new business model is likely to be scalable. The new “digital” generations demand for more information about the origin and character of the coffee products they drink and the third coffee wave can supply the reliable content that clients increasingly demand. By developing individual and joint intangible values, this business model provides incentives for establishing longer-term relationships at prices that are not limited by the vagaries of commodity markets ...

Full article: https://dailycoffeenews.com/2017/12/07/new-report-the-pow...

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