05 Dec '17, 2pm

Through the looking glass: @Starbucks’ first in-store augmented reality experience https://t.co/0O6iKY8wAs

Through the looking glass: @Starbucks’ first in-store augmented reality experience https://t.co/0O6iKY8wAs

By Linda Dahlstrom / Starbucks Newsroom SHANGHAI, China – Stand in front of the roasting cask at the first Starbucks Reserve Roastery in Asia and you’ll see a staggeringly beautiful, two-story copper vessel adorned with nearly 3,000 hand carved traditional Chinese chops, or stamps. But hold your phone up to it, and new worlds reveal themselves. Suddenly, it’s as if you’ve gone through the looking glass. Via your phone, you’ll be able to peer inside the cask. You’ll be able to watch an animated version of newly roasted beans dropping into the cask. You can virtually see them resting before they are whisked through copper pipes to the coffee bars. You can read about the process a bean goes through on the way to becoming a cup of coffee. What’s more, you can have that experience all over the Roastery. “It’s like Alice in Wonderland meets Willy Wonka,” said Emily Chang, senior...

Full article: https://news.starbucks.com/news/starbucks-first-in-store-...

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