05 Dec '17, 12pm

Starbucks Opens Premium Reserve Roastery in Shanghai

The Shanghai Roastery will become the first Starbucks location, and the first-of-its kind in China, to seamlessly integrate a real-time, in-store and online customer experience. Roastery customers are invited to immerse themselves in the first Starbucks augmented reality (AR) experience – accessible through the custom-designed Roastery digital web-app platform or on Alibaba’s Taobao app – by simply pointing their mobile devices at key features around the Roastery to bring to life information about the Starbucks bean-to-cup story. To help customers create their personal Roastery discovery journeys, the Roastery digital web-app platform also incorporates a digital menu and will, intuitively through AR technology, share details of the coffee bars, brewing methods, as well as other not-to-be-missed unique online and offline experiences. Each step of the way, customers unlock a...

Full article: https://news.starbucks.com/press-releases/starbucks-opens...

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Starbucks Reserve Roastery opens in Shanghai

news.starbucks.com 05 Dec '17, 2am

Three years ago, Starbucks opened the world’s first Reserve Roastery in Seattle. Now, the epitome of Starbucks coffee and ...

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