05 Dec '17, 12pm

Top 10 things to know about the @Starbucks Reserve Roastery #Shanghai

Top 10 things to know about the @Starbucks Reserve Roastery #Shanghai

FUN FACT: Designed by Starbucks, and powered by Alibaba, the Shanghai Roastery will become the first Starbucks location, and the first-of-its kind in China, to seamlessly integrate a real-time, in-store and online customer experience. Roastery customers are invited to immerse themselves in the first Starbucks augmented reality (AR) experience by simply pointing their phones at key features around the Roastery to bring to life information about the Starbucks bean-to-cup story. Guided through the space by a custom-designed AR “tour-guide,” customers can unlock virtual badges and a unique Roastery filter to commemorate their visit.

Full article: https://news.starbucks.com/news/top-10-things-to-know-abo...

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