27 Nov '17, 4pm

Dear Coffee Roaster Manufacturers by @jimseven

Note : A few years ago, I wrote a post addressed to grinder manufacturers . I was frustrated by the lack of innovation, and I think my complaints resonated with a lot of people. I bring this post up because I believe there are parallels to roasting machines. I think manufacturers underestimate the demand for better – something we’ve seen very clearly when it came to innovations in espresso grinders. I am embarrassed. Not by the coffee we roast, but by the machines we use to roast it. They are beautiful, vintage machines that were crafted with skill and care 50 years ago from materials clearly built to last. However, they highlight the utter absence of innovation we’ve seen from roasting manufacturers in the decades since. Coffee roasting proudly describes itself as an art, as a craft, as a multisensory discipline of small batch manufacturing. This is one of the two ways it...

Full article: https://jimseven.com/2017/11/24/dear-coffee-roaster-manuf...

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New blog post: Dear Coffee Roaster Manufacturers

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