25 Nov '17, 4am

The confusion of expensive coffee

Price is the best-known shortcut for quality. Pay more, get better stuff. Speciality coffee has long battled pricing, for the most part, fearful of putting people off for something that tastes more delicious. For years we’d been cautious of appearing too expensive, running a bare few percentage points more expensive than the global chain competitors. In some places we’re more expensive, maybe 30-40% more expensive. There is one exception: speciality coffee does, from time to time, get really, really expensive. The recent news cycles have seen incredibly high priced geisha lots, very, very expensive cups of coffee served at restaurants and coffee shops, and something about it unsettles me. a Coffee now spends a lot of time being compared to wine, much to the chagrin of many. I appreciate the arguments that they’re not the same, that they make for a poor comparison. However,...

Full article: https://jimseven.com/2017/10/23/confusion-expensive-coffee/

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