18 Jan '13, 10pm

@TrishRothgeb of @Wrecking_Ball Coffee Roasters takes a critical look at the coffee and wine analogy in this article

@TrishRothgeb of @Wrecking_Ball Coffee Roasters takes a critical look at the coffee and wine analogy in this article

At least one part of the dilemma this analogy presents is that wine and coffee operate along two very different supply chain structures. For wine, growers of the fruit (vineyards), and producers of the beverage (wineries), traditionally supply their own region of consumers. The supply chain is immediate and fairly tight. As George Ray McEachern, professor and extension horticulturist at Texas A&M University said in his keynote speech to members at SCAA’s Expo Houston 2011: technical advances in wine are at least 30 years ahead of coffee. We can safely say that the relatively short supply chain had everything to do with these advancements. Some may argue that production and its supply chain have little impact on the story surrounding quality, but this is precisely where the differences trump all the perceived similarities. The tight value chain that wine enjoys allows for a...

Full article: http://www.scaa.org/chronicle/2012/07/06/is-coffee-just-l...

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